DO I HAVE YOUR ATTENTION ?Well then, let's talk promotion.
Remember the "Shoot the Dog" issue of the National Lampoon magazine in the early 70's?
Some suggestions I've heard for increasing website traffic have been almost as radical in nature.
The dog gimmick sold a lot of magazines then and probably would work just as well today. Why ? ... well they knew their audience and they surmised that the animal rights advocates would create a firestorm of exposure for them. Likewise, they knew that their hardcore readers would buy the magazine just to see if the dog really got shot. Either way, the campaign was considered a success.
Attempts at exposure to potential home buyer clients require no less of an effort. Real Estate web marketing efforts have to reach a different type of consumer, however. Home shoppers these days are Internet savvy, very busy and mostly immune to earlier techniques that had them clicking on everything that moved, blinked, or even threatened them with whacking their dog.
Achieving this exposure surely begins with good search engine placement and a variety of other S.E.O techniques, but showcasing a superior product or service is actually a lot harder. If you stand out from your competitors, then make sure you have a quality- professionally designed website that indicates to your visitors that you are this superior option.
Designing and maintaining a web site of this calibre requires tons of effort and will require spending endless time in the trenches learning proper coding techniques and implementing good S.E.O. procedures. Once you have these basics mastered, (and you have taken time out to sell some Real Estate along the way) you might also consider joining a focused marketing network. Find one that covers the areas that match your property expertise in order to benefit from the additional traffic boost that they can provide. How do you find them? Well search engines ... of course.
Agents that spend the time required for success in Internet Marketing will certainly be amply rewarded for their efforts, but remember this...
Personal marketing is sort of like driving on the Autobahn. You have to know what you are doing - and keep watch in the rear-view mirror.
3 comments:
I think that you've scratched the surface, but getting a page that attracts attention and actually gets customers to sign up is just the starting point. I have been doing this at Capitol Area Realty since 1993. My experience is that only a few people have the communication skills necessary to translate the registration into business and even fewer have the training and procedureal skills to make it worth while financially.
Great post! I've only recently started attacking online marketing - and it's been pretty successful (run a G search for "austin real estate") I definitely agree with your Autobahn analogy - I think I work harder now that I'm ranking well out of paranoia than I did before in order to get there.
AMEN!
Keep it coming. Could not have said it better.
Jeffrey Owen
Owner/Chief Inspector
IonHomeInspection.com
Houston, Katy, Sugar Land,
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